You have started a Facebook business page and have invited your friends and family to like it. But you’ll want to increase your fan base with real fans who are interested in what you have to offer, and possibly need your services.
Three ways to grow your Facebook page and increase awareness are:
1. Run a Contest or Promotion
Running a contest or promotion is an easy way to increase the number of fans and engagement. Facebook recently changed its promotional guidelines so you can now run a contest and have fans either like or comment on a post, which would be considered an entry. You can also use likes as a way to vote if you are running a photo contest. Chances are contestants will encourage their friends and family to like their photo, increasing the presence of your page.
2. Offer a Special Discount or Promotion Exclusively to Facebook Fans
Make your fans feel special. Offering a special discount or promotion exclusively to fans gives them a reason to like your page. Current fans will appreciate the gesture, and it is a great way to get new likes. For example, if a golf club offered a free sleeve of balls to Facebook fans on a particular day, they would likely take advantage of the offer. If anyone wanted to take advantage of this, they would have to like your page. It is also a great way to track how many people redeem this offer (how many inquires did you get or how many sleeves of balls did you give away).
3. Like Other Business Pages
Like other pages that relate to you or your business. If they noticed that you liked their page, they may reciprocate. Plus, it is a great way to stay informed on what they are doing!
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